During the winter season, BORN is the perfect platform to celebrate and support creative projects. From December 27, 2014 to January 9, 2015, major brands with a long history will present their outstanding innovation, extraordinary talent and unlimited creativity at Courchevel 1850.
This year marks the 30th anniversary of the partnership between Tag Heuer and McLaren Group. Prior to the brand’s “Don’t Crack Under Pressure” ad campaign, Jenson Button (Jason Barton McKay) Allen F1 driver) and Cristiano Ronaldo (Cristiano Ronaldo McLaren spokesperson) both appeared in celebration to celebrate.
TAG Heuer’s appearance at the Summit of Creativity in Courchevel will showcase the racing spirit and enthusiasm of the brand’s genes in a two-week period. For visitors, this is also a great opportunity to appreciate the brand’s new timepieces and explore this adventurous and prestigious brand’s inner world.