New York / Toronto on July 11, 2017. IWC opens its first Canadian boutique to strengthen its customer service in North America. The new boutique is located in Toronto’s Yorkdale Shopping Centre, next to other major international luxury brands.
Following the first launch of e-commerce for the US market on the new website iwc.com, Swiss luxury watch brands continue to expand their North American distribution network: ‘We want to work hard to make it easy for customers to reach and buy branded products. With a comprehensive distribution strategy for watches, we have added a boutique to our existing North American sales network, and North America is one of the most important watch markets in the world. ‘Said Edouard d’Arbaumont, president of IWC North America.
The Toronto boutique is IWC’s first store in Canada. So far, the brand has seven stores in the North American market (two in Miami, one each in New York, Las Vegas, Beverly Hills and Costa Mesa). . The boutique is located at Yorkdale Shopping Centre, one of Canada’s leading shopping destinations, next to other international fashion, jewelry and watch luxury brands.
Adhering to the global store design concept of IWC, the new boutique is decorated with natural stone, dark wood and glass, creating a perfect display background for high-quality mechanical watches from Schaffhausen. Now Canadian watch enthusiasts can come to the store to explore and discover the six major IWC watches and their fascinating world: the iconic pilot series brings the aviation dream to the wrist; the timeless and elegant Portuguese series, the symbol of complex and fine watchmaking ; Simple and elegant Portofino series, reflecting the leisure lifestyle of Italy; marine timepiece series with both functionality and sportiness, is a reliable companion for underwater and land adventures; sporty and elegant engineer series, with classic cars Inspired by racing and antique cars; and the beautiful Da Vinci collection, which combines the innovative spirit of IWC watchmakers with extraordinary aesthetics.
The newly launched RM11-02 dual time zone flyback chronograph is based on the popular RM011 watch launched by Richard Miller 7 years ago. It is equipped with an RMAC2 self-winding mechanical movement and adds complex functions.
In addition to the flyback timing function, oversized date display, 60-minute countdown display and 24-hour cumulative timekeeping, the RM11-02 watch is also equipped with the Universal Time (UTC) function, which uses a pointer filled with Super-Luminova fluorescent materials to learn Second time zone time. Grade 5 titanium alloy movement with black PVD coating is equipped with a variable geometry automatic disc (this automatic disc device is an exclusive design of Richard Mille, which is characterized by the ability to effectively adjust the automatic winding function according to the degree of wearer’s movement. You can change the level of the inertia movement of the automatic disc by selecting the position of the wing. If the wearer’s arm movement slows down, the winding speed will increase. If the wearer is an athlete, the winding speed will slow down. In this way, the movement The chain device can be personalized and optimally adjusted according to the wearer’s lifestyle.) And equipped with a dual barrel, which can provide about 50 hours of power reserve.
The button for setting the second time zone at 9 o’clock is a prominent feature of the RM11-02 wow report. The special shape and machine engraved design of this button and the chronograph function button are derived from the RM011 series watch, which has a high brand recognition and the design is inspired by the surface of the racing pedal. To match this theme, Richard Miller designed a very special Tier 5 titanium crown, reminiscent of a clutch device, equipped with a double ring seal and Alcryn® gasket, which feels very good.
The unique curvature of this watch’s unique case is ergonomic to ensure comfortable wearing. The three components of the RM11-02 case (bezel, middle and bottom cover) require a full 68 milling processes. Among them, the processing and debugging of the bezel takes 8 days, while the middle and bottom cover each take 5 days. Prior to this, a total of 120 hours of preparation time were required to coordinate the entire production process, 130 hours were needed to deploy the kit, and 180 hours were needed to implement the entire plan. Each preliminary case requires 202 different machining processes. Every step of the watch from conception to processing is based on the overall coordination of the movement, case and dial. Therefore, Richard Miller eliminated the packing ring and fixed the movement with 4 titanium screws and muffler blocks (ISO, SW). The three-layer case of RM11-02 has a novel structure, and the polished button case adds a satin effect. Two Nitril ring seals ensure that the case is water-resistant to 50 meters. The entire case is assembled with 20 grade 5 titanium alloy spline screws and 316L stainless steel nuts. (Picture / Text Watch House Xiao Sen)