New York / Toronto on July 11, 2017. IWC opens its first Canadian boutique to strengthen its customer service in North America. The new boutique is located in Toronto’s Yorkdale Shopping Centre, next to other major international luxury brands.
Following the first launch of e-commerce for the US market on the new website iwc.com, Swiss luxury watch brands continue to expand their North American distribution network: ‘We want to work hard to make it easy for customers to reach and buy branded products. With a comprehensive distribution strategy for watches, we have added a boutique to our existing North American sales network, and North America is one of the most important watch markets in the world. ‘Said Edouard d’Arbaumont, president of IWC North America.
The Toronto boutique is IWC’s first store in Canada. So far, the brand has seven stores in the North American market (two in Miami, one each in New York, Las Vegas, Beverly Hills and Costa Mesa). . The boutique is located at Yorkdale Shopping Centre, one of Canada’s leading shopping destinations, next to other international fashion, jewelry and watch luxury brands.
Adhering to the global store design concept of IWC, the new boutique is decorated with natural stone, dark wood and glass, creating a perfect display background for high-quality mechanical watches from Schaffhausen. Now Canadian watch enthusiasts can come to the store to explore and discover the six major IWC watches and their fascinating world: the iconic pilot series brings the aviation dream to the wrist; the timeless and elegant Portuguese series, the symbol of complex and fine watchmaking ; Simple and elegant Portofino series, reflecting the leisure lifestyle of Italy; marine timepiece series with both functionality and sportiness, is a reliable companion for underwater and land adventures; sporty and elegant engineer series, with classic cars Inspired by racing and antique cars; and the beautiful Da Vinci collection, which combines the innovative spirit of IWC watchmakers with extraordinary aesthetics.