It is reported that there will be nearly 500 brands participating in the Baselworld 2019 this month. Although the decline is significant compared with 650 in 2018, it is not as worried as some people are. A catastrophic crash following the exit of the Swatch Group.
Yesterday, Baselworld announced the list of exhibitors on the official website, a total of 468, including Patek Philippe, Rolex, BVLGARI Bulgari, Breitling, Chopard, Hublot Hublot, Zenith Zenith, Tudor, TAGHeuer Tag Heuer, Seiko , Citizen and Chanel.
Baselworld has announced that from 2020, the show will be co-ordinated with competitors’ Geneva International Horological Salon (SIHH). In 2020, SIHH will be held in Geneva from April 26th to 29th. Baselworld followed closely and kicked off in Basel from April 30th to May 5th. This agreement will last until 2024.
Baselworld hopes to attract the Swatch Group back, while also facilitating media partners and international tourists to arrange itineraries. One week before the opening of Baselworld this year, the Swatch Group will host an exclusive exhibition in Zurich to present retailers with the latest work from its brands.
With 468 exhibitors, Baselworld has maintained its position as the world’s largest watch and jewellery show, but compared to 2014 (1,500 exhibitors from more than 40 countries and regions), the decline is extremely significant, and the exhibition time has also been shortened from 8 days to 6 days.
Hall 1.0, previously occupied by Swatch Group brands, including OMEGA, Tissot and Longines, will be transformed into a central square, opening new restaurants, bars and lounges to provide better services to media partners.
The organizers also revealed that they have reached agreements with hotels, restaurants and bars to prevent unreasonable price increases and deceive visitors who have been attracted by Baselworld. (Photo / text watch home Xu Chaoyang)